An indigenous, not-for-profit organisation founded by a group of distinguished public health and social marketing Ugandan professionals in 2006. Since then, UHMG has emerged as a leading organisation committed to creating high quality strategic health communication and accelerating health market growth in Uganda.

Founded through a USAID-funded project (AFFORD), UHMG today is a viable, self-sustaining organization. Led by a dynamic management team, guided by a nine-member board, five advisory committees, and a technical advisory group, UHMG remains focused on enabling all Ugandans to live the Good Life, by working in four key health areas: HIV/AIDS, malaria, family planning, and maternal and child health.